A new service for undergraduate 2026 entry applicants has been created and launched by the Prospective Student Web Team in Communications and Marketing.
The new website service for prospective students represents a total overhaul of how the University presents its student recruitment information, based on extensive research with target users and co-design with student recruitment marketing professionals across the institution.
Through more comprehensive and more user friendly online information, the University will benefit from a reduction in unnecessary enquiries and uncompetitive applications. Further enhancements will be released throughout 2025, including a new service for prospective postgraduates in October 2025.
The new platform also delivers an enhanced service to student recruitment staff across the University, with greater levels of efficiency in annual updates and a significant reduction in the need for website content to be published at school level. Reducing student recruitment content across the University website estate reduces risks associated with Competition and Markets Authority (CMA) compliance and provides all critical information needed in the prospective student decision making process in one place.
These benefits to the prospective student and to the business will result in a reduction in costs associated with delivery of digital services to prospective students.
Related links
A content design reflection on the development of our new undergraduate online provision